Earlier today I was lounging around reading a magazine. Okay , I was reading Cosmopolitan magazine. Anyway, as I was reading it for a moment I thought that I had too much wine for kiddush when I spotted an ad for Bartenura moscato wine. I took a double take and yes, its true. Bartenura wine has an ad in Cosmopolitan magazine side by side with an ad for Madonna's Material Girl clothing line which mentions Coney Island. I wonder if the ad for Bartenura wines is just in magazine editions being circulated to subscribers in Brooklyn or if the ad has gone nation wide . Inquiring minds want to know.....
2 comments:
Bartenura has a product placement in a rap video. It wouldn't surprise me that this ad appears nationwide.
Incidentally, I've also seen an ad for Baron Herzog's "Jeunesse" line. I think that they and Bartenura are going for crossover appeal.
- Hayyim `Ovadya
Article briefly mentioning the maker's/distributor's of Bartenura and Baron Herzog attempting mainstream appeal:
http://www.prnewswire.com/news-releases/royal-wine-corporation-announces-that-douglas-simon-is-joining-its-senior-management-team-202025061.html
Articles about Bartenura's appeal in hip hop:
http://www.algemeiner.com/2012/04/26/spike-in-kosher-wines-sales-linked-to-hip-hop-love-for-moscato/
http://www.jewcy.com/jewish-arts-and-culture/music/bartenura-blue-the-official-kosher-wine-of-lil-wayne-and-drake
- Hayyim `Ovadya
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